DigiTracks Documentation

DigiTracks is an all-in-one AI-powered digital marketing platform. It combines six core modules — SEO Audits, Keyword Tracking, Content Engine, Backlink Discovery, Lead Capture, and Smart Reports — into a single dashboard.

Quick Start Guide

1. Create an account — Sign up for a free 14-day trial. No credit card required.
2. Create your first campaign — Click "New Campaign" from the dashboard. Enter your website URL, business name, and business niche.
3. Add keywords — Go to the SEO module and add the keywords you want to track. You can also let AI suggest keywords based on your domain.
4. Run your first SEO audit — Select a campaign and click "Run Audit." The AI bot will analyze your website and generate a detailed report within seconds.
5. Explore the dashboard — Your dashboard shows real-time stats across all modules. Campaign performance charts, AI bot status, and key metrics are all visible at a glance.

Campaigns are the foundation of DigiTracks. Each campaign represents a website or project you want to market. All SEO audits, keywords, backlinks, content, leads, and reports are organized under campaigns.

Creating a Campaign

1. Navigate to Campaigns from the sidebar or click "New Campaign" on the dashboard.
2. Enter the campaign name (e.g., "My Business Website").
3. Enter the domain (e.g., mybusiness.com).
4. Optionally add a description and business niche.
5. Click Create Campaign.

Campaign Statuses

Campaign Dashboard

Each campaign has its own detail page showing:

• Total keywords tracked, backlinks found, and content posts
• Latest SEO audit results and scores
• Recent leads captured from this campaign
• Quick actions to run audits, add keywords, or generate content

The SEO Audit module automatically analyzes your website for technical SEO issues, on-page optimization, and performance metrics. Each audit produces a score from 0-100 and a prioritized list of issues to fix.

Running an Audit

1. Go to the SEO page from the sidebar.
2. Select a campaign from the dropdown.
3. Enter the URL you want to audit (or leave blank for the campaign's main domain).
4. Click "Run Audit".
5. The AI bot processes the page and returns results within seconds.

What Gets Analyzed

Competitor Analysis

Enter a competitor's domain to compare SEO metrics side by side. DigiTracks analyzes their top keywords, backlink profile, and content strategy to find gaps and opportunities for your campaign.

Track how your website ranks for important search terms. DigiTracks monitors your keyword positions daily and alerts you to significant changes.

Adding Keywords

1. Go to the SEO page and scroll to the keywords section.
2. Select a campaign, then enter your keyword and optional search volume.
3. Click "Add Keyword" to start tracking.

Keyword Metrics

Generate high-quality, SEO-optimized content using GPT-4. The content engine can create blog posts, product descriptions, landing page copy, meta descriptions, and social media content.

Creating Content Manually

1. Go to Content from the sidebar.
2. Click "Create Post".
3. Select a campaign, enter a title, and write your content.
4. Set status (draft, scheduled, or published) and optional SEO meta description.
5. Click Save.

AI Content Generation

1. On the Content create page, use the "Generate with AI" panel.
2. Enter a topic or title for your post.
3. Optionally specify keywords, preferred tone (professional, casual, persuasive), and word count.
4. Click "Generate". The AI creates a full article in seconds.
5. Review, edit if needed, then publish or schedule.

Content Types

Backlinks (links from other websites to yours) are one of the most important ranking factors. DigiTracks helps you monitor your existing backlinks and discover new link-building opportunities.

Backlink Dashboard

The backlinks page shows:

• Total backlinks — All links pointing to your campaigns
• Dofollow links — Links that pass SEO value (link juice)
• Average Domain Authority — Quality score of linking domains (0-100)
• New this month — Recently discovered backlinks

Adding Backlinks

You can manually add known backlinks or use AI discovery:

• Manual — Enter the source URL, select the campaign, link type (dofollow/nofollow/ugc/sponsored), and status
• AI Discovery — Click "Discover Backlinks" and the AI bot finds new linking opportunities by analyzing competitor backlink profiles and relevant industry blogs

The Site Analyzer provides a comprehensive, real-time analysis of any website. Unlike basic SEO checkers, it performs deep inspection of performance, security, technology stack, broken links, and estimated traffic — all in one report.

How It Works

1. Enter any website URL in the analyzer form.
2. The AI bot fetches the page, measures real load time, and parses the full HTML document.
3. It checks up to 30 links on the page for broken links using HEAD requests with GET fallback.
4. Results appear instantly with 7 analysis tabs.

Analysis Tabs

Accuracy & Methodology

DigiTracks does not use random data. All metrics are calculated from real signals:

• Domain Authority — Based on SSL certificate, sitemap.xml, robots.txt, security headers (X-Frame-Options, CSP, HSTS), social media presence, CDN usage, and analytics integration
• Traffic Estimate — Derived from DA score, internal/external link count, sitemap availability, and social presence using an industry-standard formula
• Worth Estimate — Calculated from monthly traffic × value-per-visitor (adjusted by SEO score), following digital advertising industry benchmarks
• Broken Links — Each link is checked with HTTP HEAD request first, then GET fallback for servers that block HEAD. Actual HTTP status codes (404, 403, 500, etc.) are displayed

The Keyword Analyzer is a dedicated research tool for discovering keyword opportunities. Analyze any keyword to get search volume, difficulty, CPC estimates, competition level, trends, related keywords, SERP features, and AI-powered suggestions.

Analyzing a Keyword

1. Go to Keywords from the sidebar.
2. Click "Research Keyword".
3. Enter a keyword or phrase (e.g., "digital marketing agency").
4. Select a country and optionally link to a campaign.
5. Click "Analyze Keyword" — results appear instantly.

Metrics Explained

How the AI Analysis Works

The keyword analyzer uses heuristic algorithms rather than external API calls. This means results are instant and cost-free. The system employs:

• Word-count analysis — Shorter keywords (1-2 words) tend to have higher volume and difficulty than long-tail keywords (3+ words)
• Industry pattern matching — Keywords containing words like "insurance," "lawyer," "mortgage" get higher CPC estimates based on known industry benchmarks
• Intent classification — Keywords are classified as commercial ("buy," "price," "cheap"), informational ("how to," "what is," "guide"), or navigational
• Deterministic hashing — CRC32 hash ensures the same keyword always produces the same volume estimate, maintaining data consistency

Manage all your social media accounts from a single dashboard. Connect Instagram, Facebook, TikTok, Twitter/X, LinkedIn, YouTube, and Pinterest. Create and schedule posts, reels, stories, and carousels across multiple platforms at once.

Connecting Accounts

1. Go to Social Hub from the sidebar.
2. Click "Connect Account".
3. Select the platform, enter your account name/handle, and optionally add a profile URL.
4. Click "Connect Account" to add it.

Supported Platforms

Creating a Cross-Platform Post

1. Click "New Post".
2. Write your content in the composer.
3. Select which platforms to post to (multiple selection).
4. Choose the media type: text, image, video, reel, story, or carousel.
5. Add hashtags (comma-separated).
6. Optionally schedule the post for a future date/time.
7. Link it to a campaign for tracking.

Content Types

Create and manage sponsored ad campaigns across Instagram, Facebook, TikTok, Google Ads, Twitter/X, LinkedIn, YouTube, and Snapchat. Track performance metrics including impressions, clicks, conversions, CTR, CPC, and ROAS from a unified dashboard.

Creating an Ad Campaign

1. Go to Ad Manager from the sidebar.
2. Click "Create Ad Campaign".
3. Set the campaign name, objective, and platforms.
4. Choose an ad type (image, video, carousel, story, reel).
5. Write your ad copy, headline, and select a call to action.
6. Set daily/total budget and date range.
7. Click "Create Campaign".

Campaign Objectives

Performance Metrics

Campaign Statuses

Track and manage potential customers from first contact to conversion. DigiTracks provides lead scoring, pipeline management, and AI-powered outreach to help you close more deals.

Adding Leads

1. Go to Leads from the sidebar.
2. Click "Add Lead".
3. Enter the lead's name, email, phone (optional), company, and source (organic, referral, paid, social, email, other).
4. Assign a lead score (0-100) based on how qualified they are.

Lead Pipeline

AI Outreach

Send personalized outreach emails powered by AI:

1. Open a lead's detail page.
2. Click "Send Outreach".
3. Enter a subject line and message body (or let AI craft one for you).
4. The AI bot queues the email and tracks delivery status.

Generate comprehensive marketing reports that combine data from all modules. Reports can be exported as branded PDFs — perfect for client deliverables or internal reviews.

Generating a Report

1. Go to Reports from the sidebar.
2. Select a campaign to report on.
3. Optionally set a date range for the report period.
4. Click "Generate Report".

Report Contents

Each report includes:

• SEO Score — Overall website health from the latest audit
• Keywords Tracked — Number of keywords and average ranking position
• Backlink Summary — Total links, dofollow percentage
• Content Published — Posts created during the period
• Lead Metrics — Total leads, conversion count
• Top Keywords — Detailed keyword rankings table
• Recent Backlinks — New link acquisitions

PDF Export

Click the "Export PDF" button on any report to download a professionally formatted PDF. Agency plan users can customize the report branding with their logo and color scheme.

Connect DigiTracks to your existing marketing tools for seamless data flow.

Available Integrations

Connecting an Integration

1. Go to Integrations from the sidebar.
2. Find the service you want to connect.
3. Enter the required API key or credentials.
4. Click "Connect". Data syncs automatically.

DigiTracks runs autonomous AI bots that power every module. Understanding how they work helps you get the most from the platform.

Bot Architecture

Each bot is a Laravel Job that runs through the queue system. When you trigger an action (like "Analyze Website" or "Research Keyword"), the bot executes immediately using synchronous dispatch. Scheduled bots run automatically at configured intervals.

Bot List

Campaign Data Tracking

Every bot stores data against the associated campaign. When you run a website analysis, keyword research, or create an ad campaign, you can link it to a campaign. This means:

• All website analyses for a campaign are tracked and compared over time
• All keyword research data is stored and accessible per campaign
• All backlinks discovered are automatically associated with the right campaign
• All social posts and ad campaigns can be linked for unified reporting

DigiTracks uses role-based access control to manage what each user can see and do.

DigiTracks isn't just a tool — it's a growth engine for your business. Here's how each module contributes to your bottom line:

1. Increase Organic Traffic

Regular SEO audits catch issues that hurt your rankings. Fix them early and watch your organic traffic grow. Track your keyword positions to see which content strategies work best.

2. Scale Content Production

Most businesses can't afford to hire a full-time content team. DigiTracks' AI Content Engine lets you publish high-quality, SEO-optimized articles at 10x the speed and a fraction of the cost. More content means more indexed pages and more chances to rank.

3. Build Domain Authority

Backlinks from reputable sites tell Google your content is trustworthy. DigiTracks monitors your backlink profile and discovers new link-building opportunities, so your domain authority grows steadily over time.

4. Convert Traffic into Revenue

More traffic is meaningless without conversions. The Lead Capture module helps you track every potential customer, score their intent, and send personalized outreach at the right time. The result: higher conversion rates and more revenue.

5. Prove ROI to Clients

For agencies and freelancers, Smart Reports are your secret weapon. Generate branded PDF reports in seconds that show exactly what you've achieved — keyword improvements, new backlinks, content published, and leads generated. Happy clients mean recurring revenue.

6. Save Time & Money

DigiTracks replaces the need for 5-10 separate marketing tools. Instead of paying for an SEO audit tool, a keyword tracker, a content writer, a backlink monitor, and a CRM separately, you get everything in one platform at a fraction of the cost.